In the face of the current situation where traffic executive list is becoming saturated, merchants have also started a combination of online and offline operations, trying to use more flexible ways to drain traffic, achieve refined operations, and improve user retention and repurchase. In this article, the author dismantles the private domain drainage plan of executive list Happiness Cake, let's take a look. As a well-known cake chain brand in China, "Happy Cakes" was established in 2008. With the O2O model of "offline experience - online transaction - factory production - logistics delivery",
It has quickly become one of the most executive list competitive baking brands in China. With an average monthly growth of 20,000+ fans, 89% of the conversions were made, and Happy Cakes decided to copy it! After 2018, due to the saturation of online traffic dividends, Xingfu Cake began to deploy offline stores, trying to increase user value and expand its business scope to acquire more customers through new retail methods. For this reason, private domain management executive list has become the only way for "Happy Cakes". In the early days, Happy Cakes used corporate WeChat as a tool.
After a period of time, they found that a large number executive list of fans and customers only settled in the official account and enterprise micro community. If they want to generate more consumption, they must guide these customers to offline stores. At the same executive list time, the crowd attributes of offline consumers are more complex. For children, middle-aged and elderly customers, how to retain offline customers for refined operations and form continuous consumption and repurchase is also a problem that happiness cakes need to solve.