In the early days of Taobao, the C2C model was just like the current Xianyu and 58. After entering the enterprise, it became the B2B2C model, but the DNA genes of Taobao C2C still exist in large numbers. JD.com started out as a self-operated B2C model for self-operated logistics and distribution, and now it has also settled in third-party businesses, so the model has also become a B2B2C model, but the JD.com self-operated B2C model still occupies a large proportion of the platform. Interaction analysis The interaction is also the same. Clicking on Taobao's "Add to Cart" requires users to select specifications; JD.com selects the displayed products by default and adds them to the shopping cart more quickly. Taobao product details page weakened the shopping cart button and placed it in the upper right corner; JD.com put the shopping cart next to the add to the shopping cart. When a product is added to the shopping cart, Taobao will not select the added product on the shopping cart page.
From the analysis of the phone number list business model, the two companies have different focuses, and the interaction methods will also be differentiated. The Taobao platform pays more attention to the quick transaction of a single item. JD.com hopes that users can put all the things they want to buy into the shopping cart, and make unified settlement, so that the platform can more conveniently distribute and distribute goods. Therefore, it is not difficult to understand that B2C products will be more prominently added to the shopping cart, such as the pure B2C Xiaomi Mall and NetEase Yanxuan, which are more prominently added to the shopping cart! Four steps to design an APP product detail page Details page details analysis Let's analyze the aspects from which excellent product detail pages impress users and stimulate users to buy. When we are designing a product detail page, we must treat users as our boyfriends and girlfriends.
The entire design process is divided into four steps: The process of buying a product is actually this process: first get to know the product (1.8 meters tall and handsome), then trust the product (good character), thereby generating purchase value (good love with him), and finally purchase conversion (staying and marrying) ! Analyze the product detail pages of two APPs selling luxury goods: The process for a user to recognize a product is actually very short, maybe just a few seconds. Milan's page design, at first glance, does not allow users to perceive the product, nor does it highlight the most critical point of luxury, the brand! The title line spacing is not easy to read, and the overall UI interface design gives people a strong Taobao style! will select the product added to the shopping cart by the user. summary.