How Does Content Marketing Help Brand Affinity? Reputation plays an important role in developing and maintaining brand affinity. It is not enough to manufacture or sell high quality products Jordan Phone Number List or services. You need to become a trusted voice in your industry – and one of the best ways to do that is to produce high-quality content. Shared values are at the heart of the idea of brand affinity. Content not only helps drive traffic to your site, but also gives you the opportunity to demonstrate what your values are as an organization. Jordan Phone Number List Benefits of Content Marketing Buffer Transparency Corporate Culture The social media management app Buffer is a great example of this principle in action. In addition to producing one of the most compelling and data-driven blogs in digital marketing,
Buffer also demonstrates its commitment to values such as transparency and work-life balance by providing readers with insight how Buffer works as a widely distributed team. This commitment to transparency includes reports and data that, until recently, many to Jordan Phone Number List sites and publishers found shocking, such as the salaries of all Buffer staff (including management and management teams), as well as as revenue figures, fundraising goals and equity structure. Blasphemy! It goes beyond humble bragging or radical transparency as public relations – it's a practical demonstration of openness and trust, qualities that Buffer highly values as an organization. Jordan Phone Number List It's also interesting to see how Buffer's operating revenue has been affected by the move to a radically transparent organization.
Benefits of Content Marketing Stamp Transparency Impacts Revenue How can I develop greater brand affinity through content marketing? No matter what types of content you post, it's essential that you develop a unique voice. The Jordan Phone Number List reason so much content on the web is bland and instantly forgettable is because far too many sites are afraid to take a stand on an issue or advance a specific point of view. I will challenge you to go further by sharing and demonstrating your organizational values in your content. Take WordStream, for example. We know that advertising online can be daunting enough without adding layer upon layer of complex terminology Jordan Phone Number List and industry buzzwords, so we don't use them. We try to be as simple and accessible as possible with our content, and we apply these same values to all facets of the business, from our relationships with Google and Facebook to how we welcome new customers.