Children's shoes that are operating are very distressed about the growth of fission-type users, and they don't know where to start. This article will analyze and introduce from four aspects, and don't miss children's shoes who are interested text messagte service in user growth. "This month we are going to design a viral fission campaign to achieve at least 2 million user growth at no cost!" - a boss This is probably a situation that many friends who are engaged in operation work will encounter. In fact, viral marketing was a growth weapon in the last Internet era. In that period when Internet users were not mentally sound and their resistance to exaggerated enticing information was weak,
viral marketing Marketing's terrible ROI has led companies to follow suit. But since it is a virus, humans will definitely produce antibodies against it. Why do today's fission activities fail frequently? Obviously according to the online model, it text messagte service is exactly the same, but it is not satisfactory again and again. Presumably, all operating students have read various case studies obtained by fission on the Internet, so today I mainly talk about important issues that are obvious but often overlooked. 1. Three consecutive questions from users before the start The essence of fission growth is a marketing method.
For marketing, it is extremely important to clarify user needs. Please carefully consider three issues in combination with your own business: what kind of target user portrait is, and in which scenarios can you meet target users , What is the real pain text messagte service point of the target user. For example, if you want to increase the number of users of a mother and baby e-commerce platform, you first need to use data to identify which mother has the highest consumption conversion rate and is a high-quality user who can contribute more to the platform. Secondly, investigate where these mothers are usually, whether they are keen to read the Weibo or public accounts of certain parenting experts,