After searching or shopping for a certain product online, you will immediately see the advertisement information of related products on different platform ports; after chatting with friends or browsing and liking certain information, advertisements of the same type of content or products will come to you. come . These are basically related to "personalized recommendations".
This has long been related to the controversy over the app's excessive collection of user information, data, privacy and other content. Over time, users will also be trapped in the algorithm siege. All kinds of push content received are precisely controlled by the b2b data algorithm, and they are always "kidnapped" by certain types of specific content, which has been angered by many netizens as "artificial mental retardation algorithm". "I like this music, but that doesn't mean I don't want to listen to other styles of music!" A music user App's spit is quite representative. Now the situation has finally improved.
Previously, many media reported that Taobao, WeChat, Douyin and many other apps have launched the algorithm shutdown button in accordance with regulatory requirements, allowing users to close the "personalized recommendation" with one click fax number database in the background. The function is there, but there are still many problems worthy of scrutiny in actual operation. For example, is the button to turn off personalized recommendations easy to find? Does the app platform have detailed notification and popular science personalized recommendation function? Does it really work after closing it, and will the app become better?