Palmiero brand: products shown are not available Palmiero brand: colorful flower jewelry shown is not available at all Padani probably just thought they were making a pretty page, but didn't realize people were clicking on the product photos in the header. This is why I always encourage e-commerce stores to run usability tests regularly. This is the kind of thing you can find out through even very cheap usability testing, crowdsourced usability testing. Advertising Continue reading below 4. Unclear category labels Suppose you are trying to buy a leash for your dog. Your eyes quickly scan Shopdog Boutique's list of categories, but you see no leash there. You click on Collars and Harnesses because that looks like the closest category to what you are looking for.
Still can't find a leash, or even a link to fax list the category that has leashes. So where are the leashes? Leashes are actually on the category page called On-The-Go. Unless you created the site, it's not at all obvious. Once you figure that out, you can see where the idea came from: the category includes harnesses, LED spotlights, and other types of products for when you're on the go - not just leashes. However, this labeling makes it more difficult to find the desired product. The problem is that the rest of the categories are organized around product types, not usage scenarios. It is therefore not expected near other labels such as Colliers and Harnesses.
The On The Go category is where you'd need to go to find leashes. Not quite intuitive given the rest of the information architecture is based around product types rather than use scenarios. The On The Go category is where you need to go to find leashes. architecture is based on product types rather than usage scenarios. (Use Case Scenarios can also be a valuable way to organize your navigation. And they can be great for upselling and increasing average order size through bundling. Besides On The Go , imagine different dog bath products for a bathtime category, or books, teddies, and crib accessories in a bedtime category on a baby products site.) Advertising Continue reading below Padani makes the same mistake of not creating clear categories.