Setting a reasonable KPI as a goal is the first step of product design for the bulk sms service old and new activities (in fact, it is also the first step of all product design); in this chapter, I will combine some examples to introduce the key data in the old and new activities metrics, and share common ways to improve these data metrics. In the old and new activities, the bulk sms service means to improve the benefits brought by new users is usually in the product, according to the characteristics of downstream users, design a set of product links to stimulate them to use the product as soon as possible and experience the Aha moment. In addition, as mentioned in the above section: we can add activation tasks and corresponding rewards to the tasks of upstream users,
Giving upstream users who have already experienced the bulk sms service value of the product enough motivation, allowing upstream users to push downstream users to use the product . For example: in the old-to-new activity as shown in the figure, the downstream user can only give the corresponding reward to the upstream user after the downstream user places an order. Fission Marketing Detonates User Growth: Teach You to Make Pinduoduo-style Old and New Activities (Part 2) The means to reduce the cost of customer acquisition is also relatively intuitive, that is, to reduce the bulk sms service equity value allocated to a single new user, but it is usually not recommended to directly reduce the equity value at the level of publicity, because the reduction of equity value will affect the upstream and downstream to a large extent.
The willingness to participate in activities can be bulk sms service considered by changing the form of rights distribution, such as packaging a lottery event, and using the user's "small and big" psychology to stimulate their participation. Obviously, the frequency of display is frequent enough, the placement is eye-catching enough, and the style design is eye-catching enough to greatly increase the exposure of the event venue in a short period of time. Taking the Wan APP as an example, it has set up old and new event entrances in the lower right corner of all bulk sms service first-level pages except shopping bags; the entrance style is a red envelope that the people like to see and hear, and the event copy "invitation is polite" is displayed on it; at the same time , when users visit the "Ten Billion Subsidy" page, a pop-up window will invite users t